Goyard 233 Rue Saint Honoré, 75001 Paris, France (+33) 1 42 60 57 04
“I love your bag, is the pattern Aboriginal?” I am guessing my new acquaintance made this assumption of my old Goyard Saint Louis PM tote with knowledge that I was raised in Australia. I love Aboriginal art, particularly, pieces that have pointillist qualities to them. No worries though, thank you for the compliment, I’ll take it.
I gather that Goyard’s subtle, hand-painted chevron pattern can look like stacked boomerangs for the uninitiated. Often seen worn in Paris’s toniest neighborhoods, the rather mysterious brand is the chosen alternative to monogrammed products from other fashion houses.
If you happen to be in Paris, the flagship store in Rue Saint Honoré is replete with old world trimmings. Associates are generally friendly and helpful, exuding a service reminiscent of a time when one heard horseshoes on cobblestones. On one trip, however, I did get the odd associate who seemed utterly aloof and more interested in the visiting oligarchs. I got my first-release pink Goyardine limited edition from the flagship store, which—unbeknownst to me—has now become somewhat of a collector’s item.
As we know, fashion and function do not usually coincide. They say Goyard is not about fashion but about style. The low-key Saint Louis PM tote is surprisingly functional. I say for the price tag depending on color, functional is the least it can do.
Stuffed with a laptop, water bottle, obligatory trail mixes, and other random tchotchkes I typically walk around with, the Saint Louis PM tote is lightweight, foldable, and sturdy. Minor quibble: a zippered top for going through security at the airport.
If you are thinking of getting one, here are a few things to consider:
1. Get it from an actual store (the brand has no e-commerce presence). In New York, you can only get it at Barneys, Bergdorf, or the Goyard store on 63rd.
2. If you plan on getting it personalized, make sure to do it within three months of purchase. Past that point, the canvas begins to soften and the stores advise against it.
3. If you are getting a vintage or pre-owned one, make sure to ask the seller for some kind of proof of purchase (receipt, tag, etc.).
Finally, if you do get it from the Paris flagship store, note that there may be long wait lines.